FOR IMMEDIATE RELEASE
Contact: SparksFly PR
(323) 404-6957
dirkfoster@sparksflypr.com

HYPERKIN RETAINS SPARKSFLY PUBLIC RELATIONS
TO EXPAND BRAND COMMUNICATION

Growing Video Game Accessory Maker Offers Innovative, Cost-Effective Solutions to Wholesalers, Retailers and Consumers

Rosemead, CA (February 22, 2010) – Hyperkin, a developer and distributor of video game accessories, has retained SparksFly Public Relations in order to develop its brand position and visibility in the video game industry.

Hyperkin was launched in 2009 by Thomas Mar and Steven Mar, two brothers who are the founders and owners of DDR Game (www.ddrgame.com), the leading distributor of Dance Dance Revolution pads, products and games. Hyperkin was established in order to meet a growing demand for cost-effective, reliable and innovation peripherals for the gaming community.

SparksFly Public Relations is a Los Angeles based PR firm specializing in video game products and consumer electronics. The company was founded by Dirk Foster who has worked in the video game and consumer electronics industries since 1997. Prior to launching SparksFly PR, Mr. Foster was the Director of Public Relations and Marketing for PDP, developer of Pelican Accessories.

"We look forward to working closely with SparksFly PR as we expand our presence in the market," stated Steven Mar, Marketing Director. "We are confident that their experience and expertise will help us to develop awareness of our brand."

About Hyperkin
Since its inception in 2009, Hyperkin has been steadily growing as a reliable and innovative developer and distributor of cost-effective video game peripherals. The company’s philosophy is simple: make great products at affordable prices. Hyperkin is constantly searching for new product ideas, emerging technologies and innovative ways to enhance the video game experience. Hyperkin believes that its most important asset is its business partners and is dedicated to developing long and successful relationships with each individual client and each individual consumer. The company’s corporate office is located in Rosemead, CA. For more information, please visit: www.hyperkin.com or call 877-337-1238.

About SparksFly Public Relations
Founded in 2005, SparksFly PR is a full service public relations firm specializing in video game products and accessories, consumer electronics, product launches, and start ups. We are a small, aggressive company that tailors a focused communications campaign for each client. SparksFly PR remains focused on providing intimate, individual attention to every campaign in order to secure maximum media exposure, ultimately resulting in success for our clients. From our media strategy to our reasonable fee structure, we tailor each public relations program to meet the needs of each individual client. www.sparksflypr.com